3 Simple Shifts to Start Closing More Clients

Are you getting leads—but struggling to turn them into sales?
In this episode, Chris Barry reveals three tactical shifts that can help you turn cold leads into paying clients with less stress, more clarity, and a system that scales. These are the exact systems TD Coach uses to help coaches close millions in high-ticket programs.
And if you stay until the end, Chris also shares a powerful habit that instantly makes you more trustworthy on sales calls.
🎥 Watch the full video here: https://youtu.be/j4nwI5s94oQ
Shift #1: Organize Your Leads Into a Sales Pipeline (Not a Spreadsheet)
If your leads are all scattered across emails, spreadsheets, or DMs, you're losing money. Chris emphasizes the power of organizing leads inside a structured sales pipeline using a CRM like GoHighLevel.
Why is this crucial? Because as your lead volume grows, you need a system that ensures no one falls through the cracks.
The pipeline flow he recommends looks like this:
New Lead
Not in Communication
In Communication
No-Show
Demo Set
Close
Future Follow-Up
Do Not Contact
This structure lets you track every lead’s journey and move them forward toward a close—or clearly remove them from your pipeline.
“This one small shift helps you squeeze the most juice out of the lemon when it comes to your leads,” Chris says.
Shift #2: Automate Your Nurture and Follow-Up
Most coaches drop the ball after generating the lead.
They don’t stay in touch. They don’t build authority. And they definitely don’t automate it.
Chris shares how he and his team use GoHighLevel to set up automated email and text sequences that deliver real value and spark real engagement—without sounding robotic.
You can send personalized messages like:
“Hey [First Name], great to have you in the community! Are you here for inspiration or growth?”
It feels human—but it’s 100% automated.
This kind of automated nurture keeps leads warm and engaged until they’re ready to take the next step.
Shift #3: Track Conversations to Build Trust
If you’re not documenting your lead interactions, you’re losing trust and momentum.
Chris explains how important it is to track every detail about your conversations—like where a lead came from, what their current goals are, and what problems they’re facing.
Inside GoHighLevel, his team stores lead notes, call histories, responses to forms, and more—so they can pick up any conversation without losing context.
“When you reference what someone said three weeks ago, it builds trust. They feel seen. They know you actually care.”
This habit alone can boost your conversion rate dramatically.
Bonus Habit: Want to Be More Trustworthy on Sales Calls?
Here’s the simple habit Chris recommends: write everything down.
Whether it’s inside your CRM or in a client file, tracking the details makes you appear thoughtful, competent, and invested in the client’s success.
“These small differences often lead to someone saying, ‘I trust this person—I want to work with them.’”
Need Help Closing More Sales?
If you want to implement these shifts into your coaching business but need help structuring your sales systems, automations, or lead follow-ups, the TD Coach team can help.
👉 Click here to book a free strategy call and get personalized support to help you close more coaching clients.
And if you’re not yet using GoHighLevel, Chris recommends starting your 2-week free trial to simplify lead tracking, follow-up, and automations: