The 8-Figure Sales Script

In this post, Chris Barry breaks down the exact five-part sales call structure his team used to close over $10 million in coaching sales in under two years. If you're a coach looking to sharpen your sales game and confidently guide prospects to a yes, this framework will become your go-to.

Chris’s journey started in 2020 as a sales rep, growing into a full-time coach and eventually running operations for one of the fastest-growing companies in the U.S. Recognized by the Two Comma Club X and Inc. 5000, Chris’s results are backed by real-world success.

Here’s the full breakdown of the framework:

Step 1: Intro

The purpose of the intro isn’t to sell—it's to build rapport and gather intel. Chris recommends:

• Opening with casual conversation to read the prospect’s personality.

• Asking, “Where are you calling in from?” to humanize the interaction.

• Setting the tone early: are they direct, skeptical, reserved, or talkative?

• Outlining the agenda for the call to establish confidence and authority.

“The way I talk to Granny Smith is going to be different from how I talk to a 25-year-old sales entrepreneur.”

Step 2: Fact Finding

This is the most important section of the call. You’re not selling here—you’re diagnosing. Find out:

• Where are they now?

• Where do they want to be?

• Why haven’t they gotten there?

Chris emphasizes the importance of caring about the client:

“If you don't understand their perceived problem, you're shooting blindfolded.”

Ask deep, layered questions. Don’t rush to check off boxes. Instead, truly understand what’s stopping them from reaching their goals.

Step 3: Presentation

Now it’s time to show how your offer solves their problem. But don’t pitch like a robot—customize your demo based on the pain points they just told you.

Chris’s strategy includes:

• Starting with social proof.

• Giving a high-level overview before diving into specifics.

• Addressing their top 3 pain points directly using proof and resources.

• Asking them if they believe this part of the offer solves that pain point.

“If they say it themselves, it’s the truth. If I say it, they think I’m lying.”

For each major objection (like not knowing Facebook ads), show the solution, get them to confirm it would help, and lock in agreement.

Step 4: Test Close

Before going in for the full close, run a quick temperature check:

• “How’s everything sounding so far?”

• “Do you feel like what I showed you could get you to $10k/month?”

If they hesitate, go back and clarify before moving forward.

Step 5: The Close

This is where the magic happens. Chris’s best practices:

• Start with a value stack: list everything they’re getting.

• Then make a bold statement: “You’ll hit $10k/month in no time.”

• Only then reveal the investment and ask directly: “Would you like to use debit or credit?”

• Use a digital contract tool like PandaDocs or DocuSign.

• Always collect payment before ending the call.

“You want them overwhelmed—not with confusion, but with value.”

Bonus Tip: Always schedule the next step before ending the call to avoid buyer’s remorse.

Final Thoughts

This sales framework isn’t just theory—it helped close over $10M in real coaching sales. Whether you’re new to sales or leading a high-ticket team, mastering this 5-step process will help you close more clients with confidence.

🎥 Watch the full video here
📞 Ready to implement this script? Book a strategy call here