How to Double Your Booking Show Rate

If you've been booking sales calls but people keep ghosting you, you're not alone—and it’s costing your business thousands. In this post, Chris Barry, ex-CEO of an 8-figure coaching business, breaks down how he slashed his no-show rate by 40% and helped dozens of clients do the same. The best part? You can copy these exact systems in your own business—without adding hours to your week.
Watch the full video here: How to Double Your Booking Show Rate (YouTube)
Book a free strategy call: Click here to get started
Why Show Rates Are Dropping (And What to Do About It)
The explosion of the coaching industry means your prospects are drowning in ads and pitches. They might book a call with you—and then three others. Without a compelling reason to remember you, your spot on their calendar gets replaced.
Chris explains that most coaches rely on automated calendar reminders and wonder why their show-up rate is low. The real fix? Creating a personalized, trust-building follow-up system that makes you stand out before the call ever happens.
The Five-Part System to Increase Show Rates
1. Email Confirmation Sequence
It starts with professional, well-branded confirmation emails. Not just a Calendly reminder, but a series of touchpoints:
Immediate confirmation with clear branding
Reminder 24 hours before
Final check-in 1 hour before the call
These emails should include your name, purpose of the call, and a CTA to reply and confirm. If your lead never responds, that’s a red flag—they’re likely not showing up.
2. SMS Confirmation Sequence
SMS has a much higher open and response rate than email. Immediately after booking, send a text like:
“Hey [First Name], saw you booked a call with us. Zoom link is in your email—can you confirm you got it?”
Then, layer in reminder texts throughout the next 24–48 hours. You can even include a custom image (like a doc with their name on it) to boost engagement.
3. Voicemail Drop
Want to sound personal without picking up the phone 10 times a day? Use pre-recorded voicemails that feel like a live call:
“Hey, just reviewed your application and had a few questions before our call. Can you text me back so I can prep properly?”
Send this alongside a text follow-up to mimic a real missed call. People are more likely to engage when it sounds human, not robotic.
4. Booking Logic
Stop wasting time on unqualified leads. Add disqualification logic to your booking form. If someone isn’t a fit, route them to a free resource instead of your calendar. Fewer bad calls = higher show-up and close rates.
5. Live Call Confirmation (Bonus)
This is the most powerful step—call them shortly after they book.
“Hey, just wanted to confirm your spot with Johnny tomorrow. Did you get the Zoom link okay?”
This not only confirms the appointment but lets you build rapport and potentially reschedule to an earlier time—boosting your show rate and speeding up your sales cycle.
What If You Don’t Have Time for All This?
Chris gets it. You’ve got a million things to juggle. That’s why he created the SHIP Show Rate Solution—a plug-and-play system with all the scripts, automations, and workflows you need to implement these steps fast.
If you’re tired of no-shows and want to double your revenue simply by doubling your show-up rate, this is the easiest way to do it.
Final Thoughts
Most of your competitors are still sending a calendar invite and crossing their fingers. You now have the blueprint to do better—and close more deals because of it.
👉 Watch the full training here: https://youtu.be/Y40Hh6y0LCI
📞 Book a strategy call: https://api.leadconnectorhq.com/widget/booking/Ld3kVwMTgLfvn1npEDVG