If you're a coach, consultant, or high-ticket service business owner struggling with high no-show rates, this guide will help you understand how we decrease our no-show rate by 40%. Learn how an 8-figure coaching business implemented practical steps you can duplicate to increase show-ups, close more deals, and boost revenue.

Who Should Read This Guide?

This guide is perfect for coaches, consultants, or high-ticket service providers booking sales calls and looking to improve their show rate. If you're tired of potential clients not showing up to calls, this step-by-step approach will provide actionable strategies that have been tested and proven in real-world, high-performing coaching businesses.

About the Author

I’m Chris Barry, and I’ve spent over half a decade in the online coaching industry. I was the ex-CEO of a $10 million per year coaching business, and now I work with other coaches, consultants, and business owners looking to scale. My experience includes running operations for a top coaching business, achieving accolades such as Inc. 5000 and the Two Comma Club X Award. In addition, I own a CRM company designed specifically to help coaches and consultants grow their businesses efficiently.

The Problem: High No-Show Rates

High no-show rates are becoming increasingly common, especially as competition in the online coaching industry intensifies. As potential clients scroll through Facebook, TikTok, Instagram, and other platforms, they see countless ads offering similar services. This overload often leads to skepticism, resulting in fewer prospects showing up for booked calls.

Most coaches rely solely on automated calendar reminders, but that’s not enough to combat today’s low-trust environment. This guide will reveal four key methods, plus a bonus strategy, to help you drastically improve your show rate.

Key Strategies to Increase Your Show Rate

1. Email Confirmation

   Automated email confirmations are standard, but adding a personal touch makes a huge difference. Send an immediate confirmation, followed by reminders 24 hours and one hour before the call. Engage your prospects by asking them to respond to ensure they receive the details. The goal is to initiate a back-and-forth dialogue that keeps the appointment on their radar.

2. SMS Confirmation

   Text messages have higher open and response rates than emails. Start with a text immediately after booking: "Hey [Prospect Name], thanks for booking! We’ve sent the Zoom link to your email. Can you confirm you received it?" Follow up with additional personalized texts to maintain engagement. Include images, such as personalized documents, to enhance authenticity and keep the interaction lively.

3. Voicemail Drops

   Use pre-recorded voicemails to create the impression of a missed call, which feels more personal. For example, 24 hours before the appointment, send a voicemail saying, "Hey, just tried to give you a call. I was reviewing your application and have a few questions to help us prepare for our call tomorrow." Follow it up with a text to keep the momentum going.

4. Booking Logic

   Filtering prospects before they book saves time and ensures you're speaking with qualified leads. Incorporate qualifying questions during the booking process to weed out unfit candidates. If they don’t meet your criteria, redirect them to alternative resources, like free training, instead of booking a call. This strategy not only reduces no-shows but also helps you focus on high-quality leads.

5. Call Confirmation (Bonus Method – Most Powerful)

   This step involves calling the prospect shortly after they book, ideally within five minutes. Confirm their appointment details, build rapport, and attempt to reschedule to an earlier time if possible. This immediate human interaction significantly boosts show rates because it establishes a personal connection early on.

Recap of Strategies

• Email Confirmation: Personalized email sequences.

• SMS Confirmation: Engaging text reminders and follow-ups.

• Voicemail Drops: Automated, yet personal voicemail messages.

• Booking Logic: Qualify leads before scheduling.

• Call Confirmation: Direct, human engagement right after booking.

The Ultimate Solution: The Show Rate Solution

To help coaches and consultants like you implement these strategies without getting bogged down by complex software and time constraints, we've packaged all the scripts, templates, and automation tools you need into our Show Rate Solution. By increasing your show rate, you could potentially double your revenue without changing anything else about your sales process. 

Ready to take the next step? Click the button below to learn how you can access all these strategies and start increasing your show rate today.

Supplemental Video