You’ve already built a coaching business—and it’s working. Sort of.

You’ve got clients. You’ve made some money. But here’s the problem:

Your revenue is inconsistent, depending heavily on referrals and organic content. One month it’s great. The next month? Crickets.

At some point, you’ve probably wondered:
Should I just run paid ads?

Maybe you even tried. Threw some cash at Facebook. Got nothing but wasted dollars and confusion in return.

This blog breaks down how to do it right—step by step—so you can stop relying on luck and start generating leads and clients on demand.

Why Paid Ads Make Sense for Coaches

If done correctly, paid ads can be the most scalable and consistent way to generate clients. Here’s a simple example:

• Spend $500 on Facebook ads

• Get 50 leads

• Book 10 sales calls

• Close 1–2 clients (at $3,000+ per program)

Even just one sale can give you a 6X return.

But if your messaging is off or you don’t have the right funnel in place? You’ll just burn money.

Let’s walk through how to avoid that.

Step 1: Identify Your Ideal Client

Paid ads don’t work unless you know exactly who you’re targeting.

Start by getting crystal clear on:

• Who your ideal client is

• The specific pain point they’re struggling with

• The transformation they’re actively seeking

Why this matters:
Your ad creative (the image or video), your ad copy, your lead magnet—all of it hinges on this clarity.

Step 2: Choose the Right Ad Strategy

Not all ad funnels are built the same. Depending on your time, budget, and goals, you can structure things differently.

Here are two common approaches:

1. Short Funnel (More Expensive Leads, Less Work)

• Ad → VSL (video) → Application → Call

• Great if you want only the most qualified leads and have time for calls

2. Lead Magnet Funnel (Lower Cost, More Nurturing)

• Ad → Landing Page (collect email + phone) → Free Training → Follow-up

• Ideal for building a list and warming up cold leads over time

Either way, you need to plan your “ad strategy” in advance. Don’t wing it.

Step 3: Create a Compelling Lead Magnet

If you’re asking for a name, email, and phone number… you better give people a good reason.

Examples of effective lead magnets:

• A free video training

• A PDF guide

• A mini-course

• A private community

What works best depends entirely on what your ideal client finds valuable.

Don’t overcomplicate this. It just needs to solve one specific problem your audience deeply cares about.

Step 4: Build the Funnel

Now that you’ve got your strategy and lead magnet figured out, it’s time to build the actual system.

Here’s what you’ll need:

• Ad Creative: A scroll-stopping image or video

• Ad Copy: Short and punchy, highlighting the problem and teasing the value of your lead magnet

• Landing Page: A simple page to collect details (name, email, phone)

• Follow-Up: Emails, retargeting ads, and SMS (if applicable) to book the call or continue nurturing

Bonus tip: Use tools like Meta Business Manager to retarget leads who opt in but don’t book a call.

Step 5: Set Up the Ads in Facebook

Inside Facebook Ads Manager, follow this basic structure:

• Campaign: Choose “Conversions” as your objective (you want leads)

• Ad Set:

  • Define your audience: Interests, demographics, behaviors

  • Choose placement: Facebook, Instagram, Reels, etc.

• Ad:

  • Upload your creative

  • Add your ad copy

  • Drop in the link to your funnel

Don’t forget to verify that your pixel is firing and your events are tracking properly.

Step 6: Follow Up and Convert

You’ve got leads. Now it’s time to turn them into clients.

Here’s what happens next:

1. Call your leads (don’t just wait for them to book)

2. Retarget them with email and/or ads

3. Guide them toward a call and offer

If your funnel is built right and your message is aligned with your market, this is where the magic happens.

Want This Built for You?

Let’s be honest—setting this all up takes time and know-how.

If you’d rather skip the learning curve, my team and I can build the entire ad funnel for you—from creative to copy to launch. We’ve done this for dozens of coaches who now generate consistent leads and sales each month.

Click the link below to book a call and let’s see if we can help.

Final Thoughts

Running paid ads doesn’t have to be a gamble.

With the right strategy, message, and follow-up in place, you can finally have a predictable pipeline of ideal clients.

Ready to take action? Go build the system—or let us do it for you.

You can book a call here: https://api.leadconnectorhq.com/widget/booking/Ld3kVwMTgLfvn1npEDVG