If you’re a coach who dreads sales—or says “I’m just not a closer”—this blog is for you.

Selling doesn’t have to feel manipulative. In fact, when it’s done right, it feels like service. That’s exactly what Chris Barry, founder of TD Coach, walks through in this episode: how to sell coaching in a way that’s natural, respectful, and gets results.

Chris has helped hundreds of coaches close over $10.6 million in high-ticket programs, and in this training, he breaks down the entire sales process—step-by-step.

🎥 Watch the full episode here: https://youtu.be/Y40Hh6y0LCI

The First Shift: Reframe Sales as Service

Most coaches hesitate to sell because they feel like they’re taking someone’s money. But Chris flips that mindset. “If someone doesn’t work with you, they likely won’t take the right steps to reach their goal,” he says.

Sales, when done correctly, is a transfer of value—and you’re helping someone solve a real problem. You’re not “taking” anything from them. You’re offering a pathway they wouldn't have followed on their own.

And the truth is, people don’t pay for coaching—they pay for transformation.

When someone invests financially, they invest mentally. “The more people pay, the more they pay attention,” Chris explains. Giving away coaching for free might feel generous, but it often leads to low commitment and poor results.

What Sales Actually Looks Like

At its core, sales is just a conversation. You don’t need to be slick or pushy—you just need to listen, understand the problem, and offer a solution.

Here’s the flow Chris uses:

1. Get them on a Zoom call.

2. Ask open-ended questions to deeply understand their current situation.

3. Clarify the problem: “You’re struggling with X, Y, Z, and you want to get to A, B, C—right?”

4. Offer help: “If I could help you get there by solving X, Y, and Z, would that be something you’d want to work on together?”

Simple. Direct. No pressure. Just service.

The 4-Step Appointment Setting Framework

Before you can close a sale, you need to book the call. Chris uses a four-step process for appointment setting:

1. Introduction: Call as if you already know them. Lead with service. This lowers sales resistance and opens up the conversation.

2. Fact Finding: Ask questions to uncover what problems they’re facing.

3. Set the Appointment: Once you understand their situation, invite them to a deeper call: “If there was a way I could help you solve X, Y, and Z, would you be open to chatting further?”

4. Edification: Before you end the call, build credibility. Share who you are, what you’ve done, and why you’re qualified to help. Send them a video about your background to boost show rates and authority.

The 5-Step Closing Call Framework

Once the appointment is booked, here’s the flow for the closing conversation:

1. Introduction (Set Expectations):
   “I’ll ask a few questions to make sure I understand where you’re at, then I’ll share what working together would look like. At the end, we’ll see if it makes sense to move forward.”

2. Fact Finding (Again):
   Dive deeper into their struggles, goals, and current obstacles.

3. Presentation:
   Tailor your offer directly to their needs. If they said their biggest issues were lead generation and backend systems, your offer should focus on solving exactly that.

4. Test Close:
   “How’s everything sounding so far?” This lets you gauge their openness before transitioning to the offer.

5. Close:
   Invite them to move forward with clarity and confidence: “Let’s do this together and make your goals a reality.”

3 Sales Sentences That Actually Work

Chris also shares three of his favorite lines to use during sales conversations. These aren’t manipulative tactics—they’re conversation tools to help the right people take the next step.

1. “If I could… would you?”
This simple question guides someone closer to action without pressure. Example:
“If I could help you fix X, Y, and Z, would you be open to moving forward together?”

2. “Wouldn’t it be reasonable…?”
Use this when someone’s on the fence. It helps them rationalize their hesitation:
“Wouldn’t it be reasonable for us to at least get on a call to see if we can help with that?”

3. “Take my hand…”
Perfect for the final emotional close:
“Look, I know it’s scary. But take my hand. Let’s do this together and make your dreams a reality.”

These aren’t hard closes—they’re invitations to transformation.

Final Thought: Once You Sell, You Still Need to Deliver

Closing the deal is only the beginning.

In the final section of the episode, Chris reminds us that scaling a coaching business isn’t just about sales—it’s also about delivery. If you want to serve more people while protecting your time, you need systems and automations.

And that’s what the next training will cover: how to deliver results at scale without burning out.

Ready to Sell Without Feeling Salesy?

If you’re still nervous about closing calls or want feedback on your script, Chris and the TD Coach team are here to help.

👉 Click here to book a free strategy call and get personalized guidance on improving your sales conversations.